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Our Story

From 4 lippies to a full glow family — born from love, made with nature.

How it started — original 4 Brightening Lip Serums
Where It All Began

How It Started

Glad2Glow Philippines started with a simple idea: create lip care that actually works — made with natural ingredients, gentle on all skin types, and fun enough to show off. What began as four charming Brightening Lip Serums — Pearl Sparkle, Peach Pie, Strawberry Glaze, and Berry Soda — quickly became something bigger than anyone imagined.

Each tube came with its own collectible charm and a promise: real brightening, real hydration, real glow. Filipino beauty lovers embraced them immediately, and the G2G community began to form — thousands of everyday glowers who wanted skincare that felt as joyful as it looked.

Still can't believe we started with only 4 lippies.... and now our family has grown more. That caption from our own Instagram says it best. From those original four shades, the Glad2Glow line has expanded into face serums, moisturizers, body treatments, and the beloved Next-Gen Tinted Lip Balm — each product carrying the same DNA: natural, safe, and made with love.

Our Philosophy

The G2G Way

Three beliefs that guide every product we create and every community we nurture.

Nature First

Every formula starts with natural ingredients — plant-based actives that work with your skin, not against it. We believe real glow comes from real care.

Safe for Everyone

We formulate for all skin types — from the most sensitive to combination-prone. Every product is crafted with the same care you'd want for someone you love.

Joy in Every Jar

Good skincare shouldn't be boring. From collectible charms to playful shade names, we design every detail to bring a little spark to your everyday routine.

What We Stand For

Our Core Values

01

Ingredient Integrity

We never use ingredients we wouldn't put on our own skin. Every active is chosen for a real purpose — no fillers, no shortcuts, no compromise on what goes into our formulas.

02

Accessibility

Glowing skin should not be a luxury reserved for the few. We are committed to making high-quality beauty products accessible to every Filipino, wherever they are.

03

Community Over Everything

Our glowers are not just customers — they are the reason we exist. We listen to feedback, celebrate milestones together, and grow because of them.

04

Playful Innovation

We embrace creativity in everything — from product concepts to packaging design. If it makes you smile when you pick it up, we did our job right.

05

Transparency

We share what goes into our products, how they work, and why we make them — because trust is the foundation of every great beauty brand.

Our Journey

The Glad2Glow Timeline

From a single launch to a thriving community of glow-getters.

2023

Brand Founded

Glad2Glow Philippines launches with the original Brightening Lip Serum in four shades — Pearl Sparkle, Peach Pie, Strawberry Glaze, and Berry Soda — each with its own collectible charm.

2023

Instagram Community Grows

@glad2glow.ph gains thousands of followers as the charm-adorned lip serums go viral for their playful packaging and skin-loving formula. Early adopters share swatches and reviews across social media.

2024

Skincare Line Expands

G2G launches the Peach Retinol Collection (serum + moisturizer), the Pomegranate Niacinamide Moisturizer, Retinol Bright Body Serum, and AHA BHA Intensive Peeling Solution — bringing the full glow experience to face and body.

2024

Everyday Essentials Drop

The Niacinamide Bright Body Serum, Pomegranate Micellar Water, and All Day Matte Setting Spray join the lineup — making G2G a complete daily routine brand.

2024

Linktree & TikTok Shop Launch

Glad2Glow expands its digital presence with a Linktree hub, TikTok Shop listings, and a dedicated Shopee store — making products easier to find and order across the Philippines.

2025

Next-Gen Tinted Lip Balm Launch

The brand's newest hero product arrives: the collectible Next-Gen Tinted Lip Balm in three personalities — Cherry Fizz, Red Velvet Latte, and a third shade. Heart-stamped bullets, charm keychains, and 3-in-1 benefits (brightens, hydrates, smoothens). The community's reaction: pure glow.

2025

26K+ Followers Milestone

The Glad2Glow Philippines Instagram community surpasses 26,000 followers — a testament to the brand's authentic connection with its audience and the quality of every product it releases.

26K+ Instagram Followers
2023 Founded
10+ Products in Line
4 Original Charm Shades
Ready to Glow?

Find Your Perfect
G2G Match

Browse our full collection of lip care and skincare essentials — all made with natural ingredients and safe for every skin type. Whether you're a minimalist looking for one great lip balm or a skincare enthusiast building your entire routine, there's a Glad2Glow product made for you.

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Next-Gen Tinted Lip Balm launch